FASHION!! :)

Flimsy/etheral/fuzzy ???

Plenty of words and ideas were comming to mind while I did a mindmap of these words in work. ...but working in a chinese, I just couldn't keep my eyes off the decorative chinese knots hanging on the walls.


I took pictures of these and began researching them on the internet. I then picked the most appealing ones and did detailed sketches of them.








After sketching them I pulled as many shapes as possible out of the sketches. I was very shocked as I came up with a wide range of shapes.

more apples!!

With this idea I want to shape the pips of the apple into a heart. This is the most literal and simple of my ideas but I think it works the best.

idea number 2 :)

I loved this idea but after doing it, I realised it didn't really express the meaning of the metaphor. Anyway, my idea was to resemble a bunch of flowers someone would give to ''the apple of their heart.'' Instead of flowers I decided to use apples. I played alot with these photos in photoshop and came up with some really good images.

illustration..

After alot of brainstorming and thumbnail sketches I came up with three ideas to represent the metaphor 'the apple of my heart'. My first one is again inspired by how people carve love hearts into trees, I then started thinking of how they carve and place fancy decorations onto apple tarts. This idea was very simple and literal, but I thought it worked well. I got photos of an apple tart, a cut out heart, and a picnic table cloth, and merged them into one using photoshop.

Typeography

I came up with three final ideas for my typeography..

I'm not sure which I'll go with yet. My first piece is just simple curly type with them 'M' altered to portray a heart. My second piece is a plan to take the words 'apple of my heart' and photoshop them onto an apple sticker. My third is the words 'apple of my heart carved into an apple in curly, romantic type, and then photoshopped. This was inspired by people carving love hearts and their enitals into trees.

Carving apples :)

I tought of how people carve love hearts and their enitals into trees. I wanted to do abit of a pun on this, so I carved the metaphor into an apple...

The apple of my Heart

For our project we were given a metaphor. For the first week we had to convey the message of the through type. The metaphor I got was the ''apple of my heart''. I did some research and brainstorming to really try and figure out the meaning of this metaphor. To me it means the thing you love, more than anything in the world. Conveying this meaning through type was not as easy as it seems! I did the metaphor using numberous types and fonts.